Interesting phenomenon! :)

You learnt a new word while reading a book. Now, that word seems to appear everywhere!

You randomly read about a certain event last week. Yesterday that very event was the topic of discussion at your team lunch. And today, you've received an email about it from some random source!

You heard about this company that your friend works for, which you had never heard of before. Suddenly, the name of the company seems to be in every article or magazine you read! And to top it all, you realise that you actually cross this company on your way home everyday, but never noticed!

Do these instances sound familiar? Atleast to me, they do! And it's actually a widely discussed phenomenon. (I can't recall the name though!)

Anything new you come across, starts crossing your path again and again! I used to wonder why this happens, and how it's possible! It then struck me, that it's no big deal, it's just got to do with how the human brain works. It's not like you wouldn't have come across the new term earlier, but now that it has come to your notice, you pay attention to it every time you hear or read about it. You would not have spotted it or realised that you had seen it earlier, 'cos you didn't know about it!

The best part about this phenomenon - now that you've read about it, be sure that you'll come across it somewhere else, very soon! ;)